Jun 20, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

BUSE 476 Branded Entertainment Practicum


Students in this interdisciplinary course gain theoretical and practical experience in the strategy, production, and distribution of client-based branded entertainment media. Students collaborate within interdiscipinary teams and work with commercial and not-for-profit clients to develop and execute branded entertainment strategic plans, media content and analytic processes. Contemporary social media platforms, business models and best practices for evaluating impact are presented and used by the student teams.

Repeatable: N
Formerly 28-4242
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3





Add to Favorites (opens a new window)