ADVE 371 Digital Media Planning

Students create digital-first paid media communication solutions by identifying the right mix of digital advertising platforms, including social, mobile, search, video, digital display, non-digital platforms, and more. Students analyze media data, develop strategic insights, and create recommendations. The course involves media strategy, costing, scheduling, audience analysis, negotiation strategies, and programmatic buying. Students will learn professional resume-building and create a portfolio-ready, contemporary media plan.

Repeatable: N
Formerly 54-3102
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3

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