BUSE 407 Integrated Marketing and Community Engagement

This course is designed as a collaborative experiential learning opportunity with a diversity, equity, and inclusion (DEI) foundation. Hosted in cities known for digital innovation and marketing, students will partner with underserved/underrepresented organizations, local marketing professionals, and business executives toward the collaborative development of comprehensive, community focused integrated marketing communications plans that leverage the expertise of those local partners. Students will blend their creative backgrounds, online instruction, and site visits into a proposal and pitch that incorporate cultural elements of the community to address a marketing opportunity for their partner organizations.

Repeatable: N
Requirements Junior Standing or Above (JR) and Permission Requested (DP)
Minimum Credits 3 Maximum Credits 3