COMM 550 Organizational Communication

The most effective organizations build brand loyalty across all stakeholder groups, internal and external, as a method of achieving business strategy. Through open discussions, case studies, research, readings and guest speakers in the discipline, students will learn how some of the world’s most successful organizations including Southwest Airlines, Target, Trader Joe’s, and Apple, grow market share and build world-class brands through effective organizational communication. Students will gain insights into the design and strategy of the organizational communication function, and the profile, character traits and strategies of the effective leader communicator. Students will also learn how organizational communication unlocks the potential and passions of key stakeholder groups, particularly internal stakeholder groups; builds loyalty and trust; enhances the reputation of the organization; and drives the achievement of key performance indicators (KPIs).

Repeatable: N
Minimum Credits 3 Maximum Credits 3