Every effort is made to ensure the accuracy of the information contained in this Columbia College Chicago Catalog; however, the Catalog is not a contract but rather a guide for the convenience of students. Columbia College Chicago reserves the right to change or withdraw courses; to change the fees, rules, and calendar for admission, registration, instruction, and graduation; and to change any of its policies or other provisions listed in the Catalog at any time.
Effective marketing is a necessary component of a successful music product release, service or tour. This course focuses on marketing in the music industry. The use and effectiveness of marketing in radio, print, online and touring will be explored. An inquiry into the changing music industry focuses on the emergence of developing markets and the future of music.
Repeatable:N Formerly 28-2411 PrerequisitesBUSE 135 Business of Music Minimum Credits 3 Maximum Credits 3
