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Aug 16, 2024
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BUSE 602 Marketing Strategy This course provides a hands-on experience in drafting and implementing a marketing plan for an arts, entertainment or media organization. It is built around a semester-long group project. Upon completion of the course, students should be able to: 1)Integrate marketing research into the planning process 2) Develop a consolidated marketing plan that reflects the organization’s mission, vision and objectives 3) Produce a tactical action plan for implementation 4) Define and measure success parameters for the plan
Repeatable: N Formerly 28-6118 Prerequisites BUSE 601 Marketing Strategy I Minimum Credits 3 Maximum Credits 3
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