COMM 203 Social Media Strategy

This course teaches students how to connect brands (ranging from business to nonprofits and initiatives) to their critical audiences by developing targeted strategies on social media. Through real-world best practices, examples, and hands-on projects, students will learn about previous social media strategies and develop the strategic components of a social media communication plan that blends aspects of advertising, public relations, and branded content.

Repeatable: N
Formerly COMM 103
Prerequisites ENGL 111 Writing and Rhetoric I or ENGL 111H Writing and Rhetoric I: Honors or ENGL 121 International Writing and Rhetoric I or ENGL 109 Writing and Rhetoric I Stretch B or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7
Minimum Credits 3 Maximum Credits 3