ADVE 342 Fashion Advertising

This course exposes students to current best practices in fashion advertising. Students will analyze on-trend fashion ad campaigns involving mobile, experiential, social media, augmented reality, and will develop a 360 integrated campaign for a brand, to be presented to industry professionals. Enrolled students should have some foundational knowledge of the fashion and/or advertising industry as the course will move quickly into strategic considerations, conceptual thinking and campaign tactics.

Repeatable: N
Formerly 54-2400
Prerequisites ADVE 101 Advertising Principles or FASH 101 Intro to the Fashion Industry or FASH 203 Trendspotting
Minimum Credits 3 Maximum Credits 3