ADVE 230 Digital Platforms

Course presents and explores components of digital advertising strategy. Students will explore converging delivery platforms and analyze advertising strategies. Discussions cover basic components of digital advertising including search, display, mobile, social media, native advertising and gaming. Students will also explore content creation, data visualization, user experience and analytics. At the culmination of the course, students will have developed a strategic digital ad campaign.

Repeatable: N
Formerly 54-2607
Prerequisites ADVE 101 Advertising Principles or COMM 203 Social Media Strategy
Minimum Credits 3 Maximum Credits 3