ADVE 480 Campaign Practicum: Strategic Planning

Students in this hands-on, upper level course develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals. Students from multiple disciplines beyond Ad, Marketing and Public Relations can request permission to enroll.

Repeatable: Y
Formerly 54-4605
Prerequisites ADVE 305 Advertising Workshop or PURE 220 PR Issues and Crises
Requirements Junior Standing or Above (JR), Department Permission
Minimum Credits 4 Maximum Credits 4