COMM 589 Communication Practicum

In this course, graduate students function as strategic communication specialists (account management, creative, media, project management, production) in a team working with an actual client on an integrated marketing campaign. They participate in client meetings, generate contact reports, conduct research, develop strategies and communication planning, write media plans, and contribute to concepting and production.

Repeatable: N
Requirements Permission Required (DP)
Minimum Credits 3 Maximum Credits 3