BUSE 575 Sponsorship Practicum

This class intends to provide future arts managers and artists with a hands-on expertise of Sponsorship, one of the fastest and most inclusive marketing tools in the Arts, Entertainment and Media industries. It is also an essential means of monetisation. Students will assimilate fundamental sponsorship principles and apply them to real, on-and off-campus clients (individual talents or creative enterprises), seeking tangible results. The course will operate as a real Sponsorship agency for its clients and engage in activities such as valuation, partner identification, activation and negotiation. In particular, the class will be of service to other practicum classes and work with them as clients. During the spring semester students may be able to enroll in a section of this course that will participate in activities at the South by Southwest Music Conference and Festival in Austin, TX.

Repeatable: Y
Minimum Credits 3 Maximum Credits 3