BUSE 506 Marketing in Europe: Paris

This course exposes graduate students to the components and elements of marketing from the European point of view. Current international trends in marketing have made it necessary for marketing professionals to maintain a global view in performing their tasks. Students investigate how marketing is critically linked to a firm’s global business objectives and understand why marketing and communication are influenced by cultural diversity. Students analyse contrasts in marketing practices and business processes, and more importantly, how they are impacted by cultural differences. Students use storytelling as an integral part of an effective marketing strategy.

Repeatable: N
Requirements Permission Required (DP)
Minimum Credits 3 Maximum Credits 3