BUSE 601 Marketing Strategy I

This course provides a comprehensive overview of marketing concepts and research methods. Upon completion of the course, students should be able to:1) Understand all the elements of the marketing mix 2) Relate them to a cultural/artistic context 3) Understand basic quantitative & qualitative research approaches 4) Apply analytical skills to data interpretation & decision making

Repeatable: N
Formerly 28-6100
Minimum Credits 3 Maximum Credits 3