PURE 220 PR Issues and Crises

Course provides an opportunity for students to enhance their skill set beyond traditional public relations for organizations, products, and services and develop strategic communications skills and tactics for responding to public policy issues and crises. Students analyze, discuss, and develop case studies on how public relations techniques are applied to issues advocacy and crisis response.

Repeatable: Y
Formerly 54-2707
Prerequisites PURE 102 Intro to Public Relations or PURE 105 Public Relations Writing
Minimum Credits 3 Maximum Credits 3