BUSE 484 Digital Marketing Agency: Practicum

This class provides students with an experiential learning opportunity and addresses new and emerging technologically based business models and strategies in today’s rapidly evolving music and media industries. Topics include an in depth understanding of the retail and distribution of digital audio and visual content. Additional topics include online promotion strategies, e-commerce, web design strategy, mobile retail and promotion, community building, social network marketing, and direct to consumer marketing. During the Spring semester, students may be able to enroll in a section of this course that will participate in activities at the South by Southwest Music Conference and Festival in Austin, TX.

Repeatable: Y
Formerly 28-4060
Requirements Junior Standing or Above (JR)
Minimum Credits 3 Maximum Credits 3