COMM 203 Social Media Strategy

This course teaches students how to connect brands (ranging from business to nonprofits and initiatives) to their critical audiences by developing targeted strategies on social media. Through real-world best practices, examples, and hands-on projects, students will learn about previous social media strategies and develop the strategic components of a social media communication plan that blends aspects of advertising, public relations, and branded content.

Repeatable: N
Formerly COMM 103
Prerequisites ENGL 109 Writing and Rhetoric I Stretch B or ENGL 111 Foundations of 21st-Century Writing or ENGL 111H Foundations of 21st-Century Writing: Honors or ENGL 112 21st-Century Writing in Creative Disciplines or ENGL 112H 21st-Century Writing in Creative Disciplines: Honors or ENGL 121 International Foundations in 21st-Century Writing or ENGL 122 International 21st-Century Writing in the Creative Disciplines or TWC-T-7 EXAM-TWC WRITING MINIMUM SCORE = 7
Minimum Credits 3 Maximum Credits 3