BUSE 253 Marketing Research

This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.

Repeatable: N
Formerly 28-2500
Prerequisites BUSE 101 Introduction to Marketing
Requirements Sophomore Standing or Above (SO)
Minimum Credits 3 Maximum Credits 3