ADAD 336 Creative Strategies in Art Direction II

In this course, students work with marketing information as the basis for campaign visuals. The course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients. Particular focus is given to the function of advertising in the total marketing plan. Research is critical to the course as is the evaluation of the problem’s solution.

Repeatable: N
Formerly 21-3542
Prerequisites ADAD 335 Creative Strategies in Art Direction I
Minimum Credits 3 Maximum Credits 3