28-6815 Revenue Generation Strategies for Live Entertainment

The difficulty to improve productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit. This course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, their applications and their functions in the not-for-profit and for profit sectors of the live entertainment industry, including theater, concerts and sport events. [Elective]

3 Credits
Requisites PREREQUISITES: 28-6100 Marketing Principles

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