41-3100 Radio Sales

This course introduces the basic principles of radio broadcast sales. The students study local and national sales techniques, analyze PPM data, use Media Pro software for qualitative information, find out how commercials are priced, overcome client objections with radio facts, examine client relationship selling, and learn how streaming, social networking and other web opportunities are changing the way radio is bought and sold.

3 Credits
Requisites PREREQUISITES: 40-1100 Sound for Cinema: Introduction and 52-1151 Writing and Rhetoric I or COMPASS Placement Test score >= 97 or SAT (Scholastic Aptitude Test) score >= 710 or ACT (American College Test) score >= 30

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