54-1702 Special Events and Promotions

Course focus is on the public relations techniques of special events, including event planning, management, and production. Students learn to create, plan, budget, implement, and evaluate events, ranging from parades and marathons and road race events to product launches and theme parties. Students participate in at least three special events during the semester and complete a final exam where they plan, promote, create, and orchestrate a silent auction fundraiser for a nonprofit organization.

3 Credits