54-1703 Public Relations Resources

Course gives students the opportunity to meet a series of guest speakers from the public relations professions, who give them an up-to-the-minute education in today’s PR skills. The course’s wide range of PR tools changes from semester to semester as the profession evolves. Recent guest professionals have focused on video news releases, internet PR, and a newsroom tour. In addition to acquiring skills, students gain a theoretical understanding of the many facets of public relations today.

3 Credits

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