54-2515 Technology for Marketing

Course explores the impact of contemporary technologies on the marketing process. Starting with the e-commerce on today’s internet and moving on to recent and emerging technologies, hands-on activities will explore the ease of building a business solution Web site; using a contemporary marketing information system (SPECTRA EnLighten) to explore product segmentation and potential; exploring the global potential of products using EuroMonitor; and building a working, integrated customer relationship management (CRM) solution.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing