Aug 16, 2022  
2013-2014 Course Catalog 
    
2013-2014 Course Catalog [ARCHIVED CATALOG]

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54-3535 Global Marketing


Course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.

3 Credits
GA
Requisites PREREQUISITES: 54-1500 Introduction to Marketing  and 54-1600 Introduction to Advertising  and 54-1601 Consumer Behavior  and 54-1700 Intro to Public Relations  and 54-2500 Intro to Marketing Research  and 54-2900 Introduction to Media 



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