54-3535 Global Marketing

Course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.

3 Credits
GA
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-1600 Introduction to Advertising and 54-1601 Consumer Behavior and 54-1700 Intro to Public Relations and 54-2500 Intro to Marketing Research and 54-2900 Introduction to Media