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Mar 28, 2024
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54-3675 Buzz In Marketing Communication Course teaches students to appreciate, analyze, and utilize the pop culture phenomenon of buzz (word of mouth) as a dynamic in advertising. Although originally intended for students in the Marketing Communication disciplines, this course’s focus on innovation diffusion theory within the context of human interaction in society at large renders it highly appropriate for students in other disciplines.
3 Credits Requisites PREREQUISITES: 54-1500 Introduction to Marketing
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