28-2155 Sales and Management

Course provides the arts entrepreneur with an overview of the various sales management functions and provides exposure to many of the problems faced by the modern day sales manager in an artistic arena. It closely examines the special concerns of artists who manage sales professionals whose responsibility it is to begin to develop a sales staff for his or her special needs. Upon completion, students should have a basic knowledge of the sales managerial process, the goal setting, and planning process required. Students learn fundamental sales controls and motivating artistic sales professionals. This will be a fun and interactive class and each individual’s growth in learning the skills to sell and to manage a sales force that promotes an artistic craft or product will determine the final grade.

3 Credits
Requisites PREREQUISITES: 28-1115 Entertainment Marketing