54-2503 Marketing Not-for-Profit Organizations

Course teaches students that the same marketing principles used to sell consumer products for profit are applicable when marketing not-for-profit organizations such as charities, cultural institutions, schools, and hospitals. The growth and competitiveness of not-for-profits demand effective marketing, and students will be asked to solve some of the cases studied.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing