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Sep 09, 2024
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54-2606 Interactive Advertising Campaign Development In this elective course, offered and taught jointly by Interactive Arts and Media and the Marketing Communication Department, students will develop interactive advertising campaigns for select products/services. This course will challenge student teams from each department to conduct research, develop strategies, create concepts and produce digital campaigns. At the culmination of the course, students will formally present their fully developed interactive campaigns and will have produced work for their portfolios.
3 Credits Requisites PREREQUISITES: 54-1604 Interactive Advertising
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