54-2713 Strategic Media Relations

After an initial, day one grounding in course expectations and background on the evolution of media relations, we’ll dive right into a course that’s been designed to deliver each student understanding and experience in real-life media relations. The course will include the application of concepts from the text, as well as lectures from experts in the field and a visit to one of the top media intelligence providers, Cision

3 Credits
Requisites PREREQUISITES: 54-1700 Intro to Public Relations and 54-1701 Public Relations Writing I COREQUISITES: 54-2707 Public Relations Issues