Dec 10, 2024  
2014-2015 Course Catalog 
    
2014-2015 Course Catalog [ARCHIVED CATALOG]

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54-3503 New Products Marketing


Course serves as a comprehensive study of product development and its components. Material covers new product research, analysis of the consumer market, and distribution channel selection. Students learn how these techniques are applied when marketing tangible and intangible products.

3 Credits
Requisites PREREQUISITES: 54-2500 Intro to Marketing Research 



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