54-3506 Portfolio for Marketing

This Marketing Studies course highlights strategic thinking and problem-solving, and assists the marketing student in preparing a portfolio for interviews in brand management, agency account services, media, research, sports marketing and allied fields.

3 Credits
Requisites PREREQUISITES: 54-1500 Introduction to Marketing and 54-1501 Promotional Marketing and 54-1503 Intro to Sales Management and 54-1600 Introduction to Advertising and 54-1601 Consumer Behavior and 54-1700 Intro to Public Relations and 54-2500 Intro to Marketing Research and 54-2900 Introduction to Media and 54-3501 Marketing Case Workshop and 54-3502 Developing a Marketing Plan COREQUISITES: 54-3505 Marketing Yourself/Job-Seeking Strategies