Jul 11, 2025  
2014-2015 Course Catalog 
    
2014-2015 Course Catalog [ARCHIVED CATALOG]

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54-3601 Copywriting & Popular Culture


Course teaches students how to develop advertising campaigns that are informed with relevance to contemporary trends in culture. Exercises challenge students to discern trends in popular thought and expression, then develop advertisements that speak to those trends. A variety of materials from diverse sources are used to help students understand and use semiotic methods in the creation of advertisements.

3 Credits



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