54-3606 Campaign Practicum II

This is Semester Two of a two-semester Capstone course that offers the ultimate hands-on approach to utilizing principles learned across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other communications industry professionals.

6 Credits
Repeatable
Requisites PREREQUISITES: 54-3605 Campaign Practicum I