56-1722 Introduction to Statistical Methods

Course presents the foundation of statistics using a case study approach. Model cases are examined where statistics were both used and misused. Special emphasis will be placed on concepts commonly used in Marketing Communication and Management classes from a statistical standpoint. Statistics are used to demonstrate cause and effect of physical phenomena. Topics include sampling, statistical models, probability and chance theory, graph analysis, correlation, central tendencies, regression, hypothesis testing, and dispersion.

3 Credits
MA
Requisites PREREQUISITES: COMPASS Placement Test score >= 67 or SAT (Scholastic Aptitude Test) score >= 550 or ACT (American College Test) score >= 23 or 56-1720 College Mathematics or 56-1723 Liberal Arts Mathematics or 56-1728 Quantitative Reasoning