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Oct 19, 2024
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29-2510 Brands & Branding This course is a survey of the strategies and activities that create distinctive brand identities and generate loyalty for products and services. Students will discover the many touch points and stakeholders that affect branding and explore branding as it applies across advertising, public relations, employee interaction, corporate social responsibility, and new product development.
3 Credits Repeatable Requirements 30 Completed credit hour
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