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Sep 18, 2024
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29-3535 Global Marketing This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.
3 Credits GA Requisites PREREQUISITES: 28-1115 Entertainment Marketing or 29-1500 Introduction to Marketing Requirements 60 Credits Completed
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