28-3535 Global Marketing

This course investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative.

3 Credits
GA
PREREQUISITES: 28-1115 Entertainment Marketing or 28-1500 Introduction to Marketing or 29-1500 Introduction to Marketing