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Toy design spans an array from traditional toys made of wood, metal, or stuffed fabric to board games and digital toys. This studio course focuses on the conceptualization of toys through sketch ideation and rendering as well as ‘works-like’ prototypes. Students brainstorm around existing product categories, emerging new technologies, board game dynamics, or adapting mechanical movements. Emphasis is placed on ‘pitching ideas’ versus creating finished working prototypes. Course assignments cover various toy markets from educational to plush toys to action toys and novelty products. This course is intended to introduce students to designing for the industry while focusing on traditional skills of product design.