54-3707 Global PR

Through research, course will investigate how contextual influences and cultural variations in communication styles impact the success (or not) of public relations initiatives within a host country. Global public relations encompasses economic, social, and political realities. It is communicating within cultural contexts. To be effective in the global market, Americans must understand the language of how business is conducted, especially in emerging markets like China and India, and how the Middle East affects global business markets. Public relations today is conducted in a global village made smaller by communication technology.

3 Credits
GA