Mar 28, 2024  
2016-2017 Course Catalog 
    
2016-2017 Course Catalog [ARCHIVED CATALOG]

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54-3811 Applied Marketing Intelligence


This course provides students the opportunity to apply, practice, and better understand the tools and techniques examined in the introductory course. Various measurement and research techniques employed in advertising, marketing and public relations are reviewed. A full life span of a primary as well as a secondary research project is explored; from study design, execution, to analysis and interpretation as well as the final presentation. This course is highly recommended for future marketing professionals, who need critical analysis skill and strategic creativity in their decision making.

3 Credits
PREREQUISITES: 54-1601 Consumer Behavior  and 28-2500 Intro to Marketing Research  
Requirements Department Permission



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