54-3972 Product Placement & Cultral Seeding

This course introduces students to sponsorship practices that integrate branded products and services of corporate sponsors into entertainment vehicles and events (i.e., movies, sports, concerts, etc.) and the lifestyles of target consumers. Given the philosophical and ethical tensions that can develop between creative artists and corporate sponsors, students learn to evaluate and negotiate sponsorship opportunities from both perspectives. Course applies marketing theory in relation to culture studies, the arts, and the social sciences.

3 Credits Repeatable
PREREQUISITES: 28-1501 Promotional Marketing