Public relations professionals must learn to succeed in today’s 24/7 digital news and social media environment. Columbia’s 18-credit Public Relations minor helps students understand, manage and produce focused, timely, and action-oriented communications for audiences including news media, consumers, employees, and the public at large. This minor is well suited for students studying fashion, marketing, theatre or management and those interested in developing skills to work with PR professionals or better self-market an emerging brand.