Jun 23, 2024  
2020-2021 Catalog 
2020-2021 Catalog [ARCHIVED CATALOG]

Radio, BA

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This Radio major provides students with a comprehensive education in radio and audio media via online, streaming and web-based platforms. Social media, advanced production software, and radio automation systems are integrated in the curriculum to prepare students to engage in the most current technology across digital platforms. The curriculum emphasizes core skills and knowledge for on-air talent, writing, producing, production, and creative content programming. Students create a body of work that can be used when seeking internships and employment. This work may include voice over, radio theater, documentary, and audio storytelling. 

All Radio majors complete at least one semester working at the award-winning WCRX 88.1 FM and wcrxfm.com as on-air show hosts, producers, music curators, sportscasters, newscasters, production directors and social media/web content producers. They can propose a new music, talk, news or sports program to further develop their unique voice and talent. 

The Radio internship program places students in commercial, public, internet and satellite radio, as well as in production and voice-over companies.

As a result of successfully completing program requirements, students should be able to:

  • demonstrate an understanding of the history and operations of the radio station, including programming, engineering, and rules and regulations of the Federal Communications Commission;
  • identify and understand the decision-making processes for ethical dilemmas and issues;
  • use proper pronunciation and appropriate vocal techniques for effective radio/audio communications;
  • demonstrate proficiency of technical and production skills required for radio/audio production;
  • create and execute various audio content;
  • write, direct, produce, and execute both long- and short-form radio/audio programs; and
  • produce a professional quality radio/audio portfolio. 

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