The Master of Arts Management (MAM) degree offers comprehensive preparation for managerial and entrepreneurial careers in the fields of art, entertainment and media. Along with the essential study of the marketing, legal, financial, organizational, leadership and strategic concepts that accompany these fields, the curriculum allows students to choose elective management courses in live and performing arts, media, music business, visual arts and arts entrepreneurship. Students will have the opportunity to acquire the skills needed to manage a for-profit or non-profit arts organization, or launch their own.
As a result of successfully completing program requirements, students should be able to:
- demonstrate an in-depth understanding of the role of the mission of an arts, entertainment, or media organization;
- demonstrate ability to recognize economic trends, models, and principles and apply them effectively as arts managers and entrepreneurs;
- prepare, interpret, and analyze financial statements and utilize them as a decision-making tool;
- develop a strategic marketing plan for an arts, entertainment or media organization;
- identify and understand the basic legal principles pertaining to for-profit and not-for-profit arts, entertainment, and media organizations;
- apply leadership skills to create a productive environment within an arts, entertainment, or media organization;
- demonstrate an understanding of the challenges and recognize the opportunities for arts managers and entrepreneurs as a result of new and developing technology;
- incorporate aesthetics and make aesthetic judgments as part of the arts management decision-making process; and
- make effective decisions by generating, assessing, and selecting strategic options to diagnose and prescribe future action for an arts, entertainment and media organization.