The Bachelor of Arts in Communication offers a comprehensive curriculum through a creative lens that includes courses in communication, multimedia production, storytelling, leadership, civic practice and community engagement. The degree prepares students to work and thrive in a converged media environment through project-based learning, internships, a capstone project and a portfolio seminar; it also encourages students to choose between several complementary minors to further develop their skills in one area of communication. Students are provided with professional experiences, creative challenges and analytical skills to prepare them for leadership roles in a range of commercial, artistic and civic endeavors. We train our graduates to be strategic communicators and skilled cross-platform media practitioners who are able to contribute intellectually, culturally and creatively to their communities.
As a result of successfully completing program requirements, students should be able to:
- identify and critique the development, current state, and emerging trends of interpersonal, intercultural, and mediated communication;
- demonstrate an ability to accomplish goals with a critical awareness of verbal and nonverbal communication practices;
- create effective communications based on active listening to process and respond to individual identities, cultural world views, and historical frameworks that influence media absorption and message interpretation;
- produce mediated communication across a variety of platforms, appropriate to a diverse range of audience, purpose, content, and context; and
- contribute to the public discourse and build reciprocal relationships with communities in a meaningful and productive manner through ethical communication principles and practices.