A minor in Intellectual Property Management seeks to help students prepare for their careers as artists, entrepreneurs, decision-makers and executives in a variety of entertainment industry ventures. Specifically, students should learn to analyze, protect, exploit, negotiate and leverage their intellectual property assets (copyrights; trademarks) in areas of revenue generation, brand building, exposure, and artistic and business collaborations. business, legal and market analysis will further inform student strategies and decision-making processes. This minor requires 18 credits for completion.