The certificate in Data Management and Analysis is designed to equip students, curious professionals, and life-long learners with the necessary skills to collect, clean, organize, and analyze data, and to make strategic, story-based recommendations from complex data pools. The ability to harness the critical power of consumer, competitor, and other industry-level data sets is vital for organizational success in a world of ever-increasing raw data magnitude, and this certificate program prepares its participants to make foundationally strong, strategically intelligent decisions and recommendations based on historical data and projected trends. It is designed for students and professionals in the creative industries working in management, marketing, financial services, digital platforming, and development.

As a result of successfully completing program requirements, students should be able to:

• apply enhanced critical thinking skills to solve complex business problems;
• show proficiency building and utilizing data formulas in spreadsheet software programs;
• understand and apply strategic communication analytics, including its three core components: data, analytics, and visualization;
• collaborate in team environments with greater comfort based on expanded experience levels; and
• develop their own analytical models to assess complex business situations across various industries.