The Entrepreneurship and Innovation Certificate equips students with the knowledge, skills, and mindset to create, innovate, and participate in creative ventures. The program explores the innovation process, design thinking, and idea generation while introducing business and entrepreneurship concepts focused on the creative industries, including financial, legal, marketing, and leadership. Students leverage these business and innovation skills to test new ventures as viable professional opportunities.

Upon successful completion of the program requirements, students should be able to:

• demonstrate innovation abilities by generating new creative ideas, opportunities, products, and processes that drive economic and social change with a global perspective and impact;
• apply an entrepreneurial mindset by thinking creatively, taking calculated risks, and adapting to changing business environments;
• articulate the importance of core business skills for entrepreneurs, including financial, legal, and marketing;
• make informed decisions and adapt strategies that address real-world challenges with leadership, problem-solving, and critical thinking skills; and
• use entrepreneurial skills in business planning and development to build a new business framework.