The BA in Marketing equips students with the knowledge and skills needed to compete in the global marketing industry. Students learn fundamental marketing principles, apply creative tactics and promotion strategies, and analyze social media and digital platform data to devise and execute marketing and media plans for a wide range of products and services. Concentrations further prepare students for careers in advertising and content creation, public relations, fashion marketing, and digital marketing strategy. The program's full-time and adjunct faculty consists of academics and strategic marketing professionals who integrate current industry practices into their classrooms to prepare students for diverse marketing careers. 

As a result of successfully completing program requirements, students should be able to: 

• understand essential marketing practices and principles, including market research, media selection, and business communication campaigns; 

• apply quantitative methods for assessing differences among consumers, segments, markets, and other important elements; 

• distinguish innovations from ideas based on competitiveness, consumer acceptance, scalability, and profitability; 

• appraise marketing decisions for their adherence to brand consistency and core values; 

• create a strategic marketing plan that synthesizes fundamentals of marketing practices and principles; and 

• assess how the business practices of marketing can be responsive to issues of diversity, equity, and inclusion.